Our Brand funnel attribution system delivers a total analysis across both digital and offline channels
Holistic Brand Funnel – The marketing mix analysis within the environment of a marketing effectiveness model produces an approach that simultaneously measures the impact of all business & marketing drivers including traditional media, digital media, operations factors, consumer attitudes and external factors on offline sales and online sales at the level in which they are executed and by customer segment.
Our Brand funnel attribution system delivers a total analysis across both digital and offline channels while taking into account operational and macro economic factors – giving the complete view of commercial effectiveness across the enterprise. Our Intelligence platform enables clients to improve ROI of both online and offline tactics and drives stronger returns to omni-channel marketing by delivering a clear understanding of the interactions of unified contributions across all channels in the marketing mix.
We integrate brand funnel KPIs into our marketing effectiveness modelling
Measure path to purchase with in-depth behavioral data on pre-purchase patterns, product conversion and attrition rates. Track how consumers, across products, brands and retailers.
Actually we integrate brand funnel KPIs into our marketing effectiveness modelling.